Telstar has now successfully launched the first 15 apps with many downloads and users.
Intro
Due to rising costs, including energy and paper costs, Telstar wants digital acceleration of its portfolio through an app for every title. This concerns a total of 25 apps.
The result
Telstar has now successfully launched the first 15 apps with thousands downloads and users. This means that the first steps have been taken, together with other major publishers, to generate income from national advertisers through programmatic advertising. Another source of income comes from local advertisers who also place their print advertisement in the app. In addition, vacancies and obituaries are posted.