Pinch & Pubble at WAN IFRA congress in Copenhagen

The Flensborg Avis news app will be presented as a showcase. This Danish-language app for a Danish minority in Schleswig-Holstein in northern Germany was published in April 2024. This means that the news app can also be made in other languages, including German. More than 60 weekly newspaper and news magazine titles can now be read in a Media Apps app. And we continue to make progress with Media Apps. Every week, publishers report wanting to add a news app to their media portfolio. Customers can choose from a kiosk app that contains all their titles or an app with one title. In the newsstand app you can choose your favorite title with content from that edition. Our goal is to make a good news app accessible and financially possible for every publisher, large or small. We are happy to use our knowledge and experience with media apps for this purpose. A news app is a step towards innovation and other business models. Publishers are not blind and see that traditional revenues from print advertising are declining every year. Responding to this and taking control (again) is essenTekst App Growth:

App Growth Publishers who start with a news app see that loyal readers who are digitally oriented download the app en masse, partly due to an extensive campaign in their own media. The next step after that is very important to allow your app to continue to grow. Which target groups do you define and how can you persuade newspaper readers and non-readers to download the app. And what do you have to do to get returning visitors? We will soon organize a workshop on this subject at the Pinch office
Bij Reviews in het Engels staat de tekst van Simon bij Karel (Since may….), zie screenshot, bij Simon staat iets over multi languages, dat hoort daar niet, dat staat al bij het kopje ‘for every publisher’ daarboven. Graag de tekst ‘Since may..’ bi Simon plaatsen. De tekst van Karel moet zijn:
A number of publishers of MooiKrant titles wanted a news app because we wanted to innovate. As one of the first customers of the news app, we provided a lot of input to create an app that we wanted. We succeeded, we are extremely happy with the result and look forward with confidence to further development.